Why not go out on a limb?.. That is where the fruit is.
— Attributed to Mark Twain
 Even in the most rancorous moments there is the opportunity to move upward and find grace & enjoyment.

Even in the most rancorous moments there is the opportunity to move upward and find grace & enjoyment.

Adventure the feeling you gain from an uncertain outcome.

Our Mission:

Where the Fruit is makes the concept of Adventure more accessible. We shout out from the rooftops why it is so important and provide people with the inspiration and help they need to have progressively adventurous experiences.

Our Vision:

Through the medium of Adventure we will inspire and help develop kind, compassionate, thoughtful, everyday leaders who are caretakers of others and the planet. We will collaborate to be at the forefront of a global paradigm shift that replaces avaricious, short term and thoughtless decision making with the kind that will make our great, great grandchildren proud.